HOW CAN DESIGN REFLECT TRUE INNOVATION
OVO IS A HUGE LEAP IN THERMOSTAT TECHNOLOGY.
IT IS TRULY, THE THERMOSTAT REIMAGINED.
OVO's DESIGN SHOULD AND DOES REFLECT ITS INNOVATION
Make it simple, but significant.
DON DRAPER, MAD MEN
NEST – the first “smart” thermostat – arrived with huge market fanfare owing to its ultra-modern look.
NEST instantly separated itself from all its staid, spartan rivals with its now iconic appearance that epitomizes the “smart” thermostat.
FOR MANY DECADES, THERMOSTAT DESIGN WAS PLAID.
UNTIL THE FIRST
SMART THERMOSTAT ...
OVO’s DESIGN MUST DEBUT WITH A SIMILAR MARKET 'SPLASH'
When NEST launched, it was easy to soar in a thermostat market littered with plain utilitarian designs. Today, though, every thermostat looks “smart.”
How will OVO stand out?
Visually, OVO will be immediately distinct from all others in our signature marketing move ... how?
NO expensive mediocre onboard touchscreens or voice technology!
There is really no need. Why not?
Onboard screens and voice tech are redundant since most occupants already own either a smartphone or smart speaker, or both!
Smartphone touchscreens and smart-speaker voice tech are world class with digital assistants highly intelligent and ubiquitous ! There is simply no need to replicate all of this great UI that is already in place everywhere. This would merely increase cost and add wasteful complexity with little or no return.
OVO apps will run on all smartphones and interface with the most popular smart speakers with our own fast and friendly UI. OVO users will simply reach for their smartphones or summon their smart speakers without physically rising to reset the dial.
The benefit of our UI approach? An affordable, “green” thermostat delivering a higher profit margin.
LAST BUT NOT LEAST,
THE BEST ARGUMENT AGAINST
ONBOARD UI IS:
OVO's innovative hardware tech, it's true temperature" algoirthm, and AI controls all come together, tailored for each user, making OVO a true Set-It-Forget-It system.
Once set up, there's no real need to interact with it again … quietly keeping you comfortable and reaping energy savings.